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A “Link Love” Best Practice
Reading an article online, I was transported back over 10 years when people didn’t really know how to link properly, and it didn’t matter because search optimization was all about keywords (if that)....
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3 Easy WordPress Tips to Reduce Bounce Rate
This post is inspired by a “conversation” I had on the Elance LinkedIn group yesterday. Vivek shared a post titled “how to stabilize the bounce rate a website” with 7 tips. I found the tips helpful,...
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Consumerization of IT
The consumerization of IT is a notable trend. Some 15 years ago I remember having access to machines and equipment that let me test some encryption software from Russia that I otherwise wouldn’t have...
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The Second Thing You Should Do Once Committing to Blogging
One word: Gravatar. The details are the product. You’re the product, you need to worry the details. Your online details, your online persona should be consistent. You want people to connect with you –...
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Setting Facebook Usernames (Tutorial)
This was created with a trial version of ScreenSteps and uploaded directly to my (WordPress) blog. If you like the way this looks, give it a try yourself, I highly recommend it. I’ve been noticing a...
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Cognitive Dissonance in Social Strategy
What’s wrong with this picture? They’re telling you they’re specialists in all this lead stuff and social media strategies… but can’t figure out how to add a simple contact form to their website....
View ArticleA LinkedIn Insight
Are you going on an interview? Do you have the name of the interviewer? What do you think they care about? They care about your fit for the position. They care about how you fit into their value system...
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How to Avoid 6 Social Media Worst Practices
Social media gurus/experts whose blogs are hosted on another domain (for example: some-jerk.blogspot.com or not-really-a-guru.wordpress.com). Get your own domain name rerouted to the free hosted...
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The Only Thing You Need To Know To Get Employees Blogging (More)
Make it an aspect of employee career development. What? How? Career development? That’s crazy. Blogging’s about marketing not HR. Next thing you’ll tell me is that people can blog better by eating...
View Article15 Easy Ways to Shift the Odds in Your Favor
I have this observation that people often do two things to win a game (and by game, I mean succeed at a project, launch a new business, improve a skill, and so on). They’ll either look for that one...
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